Wayfinding UX

with Singapore's Transport Authority


Understanding users and aligning stakeholders


Proving concepts, testing and refining designs.


Putting the new information hierarchy, graphic standards and signage hardware together.

New System Map

Redesigned to ready Singapore for an increasingly complex network.

I began exploration of introducing an actual circle in our System Map back in 2015, upon seeing Moscow Metro's map being so easy to read with two circles in the middle of the map.
I figured that a circle breaking the grid can serve as a focal point on the Map. It helps break the map into zones for quicker identification, making the system layout easier to remember.
We added geographical elements to provide context for commuters. For example, an outline of the Singapore Island indicates a system that spans islandwide.
The renowned Marina Bay is served by numerous stations and lines, which can lead to confusion. With landmarks and water body shown on the map, commuters can better correlate stations and each area of the bay.
Because the System Map has not been redesigned for over 20 years, getting buy-in was tough. The team conducted numerous tests and surveys to understand stakeholders' concerns before attaining approval in 2018.

First created this concept sketch to record the idea I had upon seeing Moscow's beautiful map.

Using circle line as the guide to map other lines. Size of the circle needs to fit numerous stations.

Consulting transit enthusiasts and map designers at 2018's Transit Mapping Symposium.

Testing and gathering user feedback to anticipate public responses and address them even before launch.

The map was finally launched in Dec 2019, to great response!

Local media and commuters celebrated the new map.

Generated positive responses on the Authority's Instagram and Facebook accounts.
2.2k positive reactions as oppose to 200 for their posts on Facebook normally, and on Instagram, our post garnered 96k views as compared to 6k typically.

New System Map Launch Video

I originally created this motion graphics (using Adobe After Effects) for internal promotion, the Authority's comms team decided to release it as part of our launch.

New Priority Signs

Introduced to serve both as a signage system and comms material.

This system was introduced to encourage the elderly and wheelchair users to use station facilities designed for their safety and convenience.
While at the same time remind general commuters to be gracious and give priority to those who need it more (such as the use of lifts).
The Priority Sign Family was well received, and other government agencies reached out to adopt the same design language for priority signs at other public spaces (e.g. Hawker Centres).

© 2022 Samuel Lim