Samuel is a design lead passionate in wayfinding strategy and experience design, from Singapore, currently based in Qatar.

Let's get to the point.

Samuel is a design lead passionate in wayfinding strategy and experience design, from Singapore, currently based in Qatar.

Let's get to the point.

See you in the UAE!

I'll be sharing my works alongside an esteemed line-up of speakers at the 5th Transit Mapping Symposium, in Abu Dhabi (28-29th Feb).

Click on the banner below for more details.

— Qatar

Singapore —

— Qatar

Singapore —

New Signage System

with Singapore's Transport Authority

UI/UX Design

Musings and Experiments

Photography

Perspectives

Featured

Articles and News

New System Map

Designed for Singapore's Metro Network

Connecting people and places through design.

Hello

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