Samuel takes the guesswork out of wayfinding.

Confused? Let's talk.

Samuel takes the guesswork out of wayfinding.

Confused?
Let's chat.

Hello

Need help with your wayfinding projects? Or not sure what wayfinding even is?

Find Samuel for clarity here:

Visit Samuel's studio

See you in the UAE!

I'll be sharing my works alongside an esteemed line-up of speakers at the 5th Transit Mapping Symposium, in Abu Dhabi (28-29th Feb).

Click on the banner below for more details.

New Signage System

with Singapore's Transport Authority

UI/UX Design

Musings and Experiments

Photography

Perspectives

Featured

Articles and News

New System Map

Designed for Singapore's Metro Network