Bridging experiences across physical and digital spaces by design.

Hello

I'm Samuel — A user experience designer who sees order in chaos. Adept in guiding teams from problem definition to
solution architecting.

Wayfinding UX

with Singapore's Transport Authority

UI/UX Design

Musings and Experiments

Photography

Sam's Eye View

Featured

Articles and News

Designing with users at the start and end in mind

Let's connect

Whether you're reaching out with particular questions, got a project in mind, or want to cooperate on something, I'm all ears – use this form and I'll get back to you as soon as I can.

© 2022 Samuel Lim