Bridging experiences across physical and digital spaces by design.


I'm Samuel — A user experience designer who sees order in chaos. Adept in guiding teams from problem definition to
solution architecting.

Wayfinding UX

with Singapore's Transport Authority

UI/UX Design

Musings and Experiments


Sam's Eye View


Articles and News

Designing with users at the start and end in mind

Let's connect

Whether you're reaching out with particular questions, got a project in mind, or want to cooperate on something, I'm all ears – use this form and I'll get back to you as soon as I can.

© 2022 Samuel Lim