Bridging experiences across physical and digital spaces by design.

Hello

I'm Samuel — A user experience designer who sees order in chaos. Adept in guiding teams from problem definition to
solution architecting.

Wayfinding UX

with Singapore's Transport Authority

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UI/UX Design

Musings and Experiments

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Photography

Sam's Eye View

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Articles and News

Designing with users at the start and end in mind

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Whether you're reaching out with particular questions, got a project in mind, or want to cooperate on something, I'm all ears – use this form and I'll get back to you as soon as I can.